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Market & Competition Insight Leader

Malmö, Skåne County - Sprawdź lokalizację Analizy biznesowe i konsumenckie Pełny etat

Opis stanowiska pracy


Are you a driven and motivated leader who is passionate about market insights and the competitive landscape in retail? This is your chance to make a difference for one of the leading global brands developing an excellent view of both historical and current development as well as predicting the future to make a business impact.

You have an exceptional ability to translate insights to tangible actionable insights. Your capability to build trustful and collaborative relationships and your demonstrated strong leadership experience will also be key to your success in this role.

Additionally, you also have the following:

• Extensive expertise of market and competitor behavior in retail to help IKEA gain insights to better attract, develop and retain customers
• Strong proven analytical and research skills with experience using different methodologies
• Advanced knowledge of tools and methods within competitor and market insights
• Ability to understand the complexity of the IKEA business and the role of Insights as an integrated part of the business
• Excellent communication skills, both verbal and written to be able to inspire using the IKEA tone of voice
• At least 7 years of experience in a similar position
• Master’s degree within Business, Marketing and Communication, Economics or related


In this role, you will monitor, assess, and predict the competitive landscape and market development on local, regional, and global levels. You will be using integrated insight sources, both internal and external, for a holistic business understanding.

More specifically, you will:

• Lead the creation of relevant and actionable insights regarding Market and Competition
• Translate insights, e.g., market shares to business opportunities
• Establish and update key relationships with internal and external experts and suppliers
• Collaborate with key stakeholders by driving strategies, plans and other initiatives, globally and locally, to improve the understanding of market and competition
• Contribute to the creation of the business planning and strategy processes
• Challenge and inspire the organization to see things from a customer and consumer point of view, driving customer centricity
• Develop and share best practices and learning content across stakeholders within the team, to functions and country teams, keeping them informed on planned deliveries


The Ingka Group is a world leader in the home furnishing business. We are a strategic partner and the largest franchisee of the IKEA franchisee system, owning and operating 389 IKEA stores and touchpoints in 32 markets. The Ingka Group is a values-driven company with a passion for life at home and a vision to create a better everyday life for the many people.

Our mission in Customer & Consumer Insights within Market Support is to drive sharp and well-informed decisions firmly rooted in a holistic understanding of market, customer, and consumers to reach INGKA strategic, tactical, and operational objectives.

We work in a pro-active way in close collaboration across all parts of INGKA using integrated insights focusing both on anticipating the future and understanding the past to create customer and business value.

As trusted advisors, we will strive to ensure efficiency and effectiveness in our work and harness the power of the combined knowledge of the global insight community.


If you have any questions related to the role, please reach out to Ann-Sofie Isaksson, If you have questions regarding the recruitment process, please feel free to contact Johanna Fridlund at

We look forward to receiving your application as soon as possible but no later than October 31. Please note that we will be reviewing applications on a continuous basis.

We welcome your application!