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Community Engagement Specialist MEGA Ekaterinburg

Jekaterynburg, Sverdlovskaya Oblast’ Marketing i komunikacja Pełny etat
Full Time

Opis stanowiska pracy

WHO YOU ARE

'- Experience in public relations, sociology, communication or a related fields
- Preferable experience in NGO, public organisations or institutions
- Customer experience practices knowledge
- Strong communication and interpersonal skills
- Organizational Skills
- Event coordination skills (preferably public events like shows, festivals, meetups, public talks)
- Motivated by being a part of something big => a change that influences people for the better (something big and humanistic)
- Driven by creating and implementing ideas generating together with people of different background, approaches and focuses.
- Passion for sustainability and highly motivated about creating a people and planet positive Meeting Place.
- Motivated by being a part of a team, to work in close collaboration with colleagues and partners, give support to others and be supported, share ideas and do things together
- Good verbal and written communication skills in English

WHAT YOU'LL BE DOING DAY TO DAY

'- Support meeting place in leading, implementing and developing a community engagement plan, specific activities, strategies, talking points. Be the ambassador of our brand and values, being aware of how it is perceived in the local market. Use this insight in our marketing and engagement plans.
- Co-operate with the key communities with which the Meeting Place interacts, develop community insights and granular knowledge of those around the Meeting Place. Cooperates with local authorities in terms of implementation and co-creation community-engagement activities. Engage IKEA Retail in these activities.
- Cooperate with Accelerator Hub and external partners in order to identify and implement innovation projects/initiatives in the Meeting Place.
- Authentically integrate community and public city activities into Commercial calendar of the Meeting Place and integrate the Meeting place into the life of the local communities.
- Co-create Community spaces in the Meeting Place for active interaction, both on-line and off-line, being the platform for Community initiatives, growing Community talents, rising stars, supporting local start-ups & translating Meeting Place uniqueness.
- Engage Community members in creating and driving the sustainability agenda, promote Meeting Place involvement in social responsibility topics on the local market.
- Identify and work close with meeting place team and FFPTs on identifying local community problems and maintaining open line of communication with leadership to ensure there is awareness of issues and plans are in place to mitigate or manage risks.
- Lead engagement in the field with individuals, communities and local governments and organizations in support of business goals and project objectives, working cooperatively with Domains and scout for non-obvious communities (interest groups, etc.) which can be engaged in the Meeting Place and become our ambassadors on a wider market.
- Integrate the promotion of events and activities into the communication through all media channels, including promotion via Digital tools, ATL, PR support and social media.
- Contribute to growth of additional income streams or realisation of co-investment potential to decrease own marketing costs and provide resources for enhancing customer experience.

ABOUT THIS WORK AREA

Integrate the Meeting place into the local communities where their members become the Meeting Place ambassadors, and build, together with IKEA, emotional connections with customers. Co-create the Meeting Place together with the local communities (online and offline), fostering a genuine cooperation and common spirit.