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Online Content Specialist

Burlington, Ontario - Sprawdź lokalizację Marketing i komunikacja Pełny etat

Opis stanowiska pracy

WHAT YOU'LL NEED TO HAVE

Please note that this is 1-year contract.

• Minimum 3 - 5 years of experience in Digital Marketing, content creation and copywriting. Experience in online retail is a plus.
• Excellent knowledge of CMS, web analytics and performance measurement tools.
• You can communicate fluently in English. (Written and spoken). Bilingualism in English and French would be a great asset.
• Passionate about communication and conveying information and inspiration to consumers.
• Strong organizational skills with an ability to prioritize and meet deadlines. Ability to turn strategies into impactful actions, with simplicity. The
ability to take the lead on projects.
• Energized by contributing to success and results through collaboration and co-creation.

You will be knowledgeable about the following topics:
• Ecommerce landscape, tactics and strategies.
• Copywright, website analytics (Google Analytics, Content Square, Optimizely) creating reports and drawing conclusions and recommendations.
• Understand the relation between content writing and SEO.
• Have strong knowledge in graphic design and copywriting, dynamic content creation, marketing creative and production process
marketing communication in retail.

WHAT YOU'LL BE DOING DAY TO DAY

• Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce
plans/outputs to deliver to the common objectives and goals and secure consistency of content and messaging across channels.
• Manage content localization process: adjust global material for local adaptation to secure local relevance.
• Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and
solutions in the area of content.
• Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation.
• Work closely daily with range, merchandising, SEO and digital performance functions to secure cross-functional alignment
in the wider E-commerce team.
• Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital.
• Manage digital assets and publish locally relevant content on IKEA digital channels.
• Responsible for reviewing content assets, identifying improvements, creating pages and publishing in digital channels.
• Continuously work with and organize digital content assets based on received plans.
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for
example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People &
Culture.
• Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
experience with the following software programs and tools:
• MS Office – Outlook, Word, Excel
• Adobe CS - Photoshop, Illustrator, In Design, Acrobat
• Google Analytics 360
• Datastudio
• Optimizely
• Contentsquare
• Contentful
• Phraseapp

TOGETHER AS A TEAM

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.