IKEA Southeast Asia owns and operates IKEA stores in Singapore, Malaysia and Thailand. We have an ambitious expansion plan and encourage our people to move between roles and even countries. We are not afraid to take on responsibility. We strive to make a positive impact on people and the planet. We laugh and have fun on a daily basis, working together. And we are always looking for people who share our values to join the IKEA family.
Develop the market search and social media strategy and framework with clearly defined objectives, contribute to and implement the strategic plan, evaluate the progress and make any necessary adjustments if needed.
Plan and implement the social content calendar and search strategies by working closely with the Marketing team, Sales, Web/e-commerce teams to achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand.
Ensure optimal reach, engagement and frequency (spends) across social platforms, outreach to bloggers and influencers.
Stay on top of trending topics while finding IKEA’s voice and foothold in each scenario, social media reactions, comments and queries are to be monitored while working with CCC for needed actions to be taken and responses are given in an acceptable time frame – especially when there is a crisis.
With the support of media agency, measure, report and follow up on the results of all search and social media activities, then make recommendations and implement actions to improve results.
Ensure that all executions are aligned with IKEA Brand Values and the IKEA Brand copy identity guidelines to secure that the results are consistent, relevant, engaging and unique with IKEA’s tone of voice and executions that has great twinkle in the eye.
Contribute to the budget planning process and take responsibility in all administrative matters relating to budgeting, monthly reconciliation with Finance teams, and re-forecasting assignments.
You have at least 5 years of experience with deep knowledge of search engine marketing and optimization (SEM/SEO), understanding of technicalities, and insights to online traffic generation and deep knowledge of social media platforms, understanding of media technicalities, knowledge of country social media trends including content production.
High energy, proactive, highly responsible and have a sense of urgency.
Proven ability to work with creative advertising/media agencies.
Ability to work in fast moving stressful environment and deliver business goals. Ability to take holistic view of the organisation and identify business opportunities.
Possess a creative mindset and ability to challenge common ways of thinking.
Flair for social media content production, copy writing with IKEA’s twinkle in the eye messages with good eye for creatives and layouts.