Can you really reach out to the whole world, while working in a tranquil idyll in the middle of the woods in the south of Sweden? In Älmhult you can. Inter IKEA Range & Supply, R&S, is a core business within Inter IKEA Group, responsible for developing and supplying the global IKEA range. IKEA of Sweden AB, or IoS, is one of two core units within Range & Supply, and is responsible for developing and determining the IKEA range and making it available to stores and customers all over the world. IoS is based in Älmhult – the heart of IKEA and the center of IKEA range development and supply chain.
Do you have a passion for marketing and communication? Do you easily create unique and relevant communication for products? Can you transform product information to truly inspiring customer benefits that turn interested shoppers into keen IKEA lovers? Here it is. Your chance to take on the challenge as Marketing & Communication Leader in one of the most influential small town in the world!
We are on an exciting journey the years to come where we will strengthen the core of what we do in Range & Supply. One of these areas is Marketing & Communication where the focus is on the strategic development of the IKEA marketing and communication, brand building communication as well as communication to the many people inside and outside of IKEA. It's about sharing what we do and why we do it to create engagement and build curiosity and trust for the IKEA brand.
Right now we are looking for two Marketing & Communication Leaders in Business area Cooking, Eating, Decoration and Home organisation (CEDO). Come and join an interesting business and a great team where we are working together, taking part and wanting to make a difference!
Business Area Cooking, Eating, Decoration and Home organisation is a very exciting business area with a mission to reach more of the many people. We have ambitious plans, exciting range and a strong position in people and planet positive. We are passionate to inspire the many people in every corner of the globe to cook and eat, to decorate, personalise and create an atmosphere that suits their needs along with great ideas for getting organised in their daily lives.
As Marketing & Communication Leader (M&C Leader), you will be a part of the Range & Product team and together with your colleagues in the team you will lead, plan and ensure that the range and products delivers to set objectives and goals in connection to strategies and business plans, throughout the entire life cycle end to end within the entire IKEA value chain.
As M&C Leader you are responsible to develop, plan and execute the agenda for an impactful and attractive offer through marketing and communication to reach IKEA positioning, brand and growth objectives. You are responsible to create a unique value proposition based on competition, business segments and specific market conditions with the aim to gain long term market share. Together with the Marketing & Communication Manager and Marketing & Communication function, you will lead the amplification of the offer through range and product communication, and range presentation as well as contributing in sharing how we do business.
The Marketing & Communication Leader is part of the M&C function and reports to the Marketing & Communication Manager. We are looking for one M&C Leader for Cooking and Eating and one M&C Leader for Home organisation. The leader for Home organisation will have an assignment to also lead people within the M&C function.
In the role we believe that you have:
excellent ability in creating marketing and communication impact and processes to inspire, communicate and visualize concepts and ideas to create the best possible offer
great leadership capabilities to lead business and people in a fast moving environment
strong ability to interpret, transform and execute strategies and insights into development needs and marketing and communication plans
strong ability to combine working on a strategic level with taking action on an tactical/operational level as well as identify opportunities and gaps
strong ability to contribute to overall performance and the development of the range and product team
experience in creating and managing business planning with good understanding of the value chain
knowledge of the prerequisites for successful digital presence
excellent ability to, built on insights and customer needs, develop a strong and commercial customer meeting through marketing and communication
guided by simplicity and always strive to exceed customer expectations by delivering high quality communication
several years of experience working with marketing and a solid track record of marketing and/or communication, preferably with an academic degree in Marketing or equivalent
You could have experience from working in IKEA – with communication in Range & Supply, in retail at a Service office, but also a background from other businesses working with. You are a true ambassador of IKEA culture and values and you are fluent in English, both spoken and written!
Does this sound like your next challenge? We look forward to receiving your application in English latest 28th of October 2020. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.
Preferred starting date is as soon as possible.
If you have any questions regarding the positions, please contact Kajsa Sjödahl, Marketing & Communication Manager, BA Cooking, Eating, Decoration and Home organisation. firstname.lastname@example.org. If you have any questions regarding the recruitment process, please contact Marie Sandman on +46 768545309.